The Action-Response Principle trilogy, comprising Value Leaking in Plain Sight, Beyond Execution, and Making It Land, presents a cohesive narrative that redefines organisational value creation through the Action-Response Principle (ARP): Value = Action × Response. The storyline addresses the pervasive gap between effort (Action) and impact (Response), arguing that value is not guaranteed by flawless execution but by how actions resonate with stakeholders—customers, employees, and shareholders. Anchored by the “Nine Word Strategy” (Make Our Numbers, Delight Our Customers, Grow Our People), the trilogy weaves a compelling case for aligning organisational systems to ensure actions generate meaningful responses.